Skills: Digital Marketing Manager
Experience: 1. Position: Key Account Manager Company: SI Global Solutions (Pakistan) 2. Position: Marketing Executive Company: Trim Landscaping (USA -Remote) 3. Position: Social Media Manager Company: Oigetit - Fact-Checks the News
At SI Global Solutions, I thrived in a dual role, excelling as both a Social Media Manager and Key Account Manager. I spearheaded content strategy development and crafted engaging social media copywriting, driving significant audience growth and engagement. I managed communication and built customized content plans aligned with their unique objectives. Beyond organic reach, I leveraged my knowledge of paid advertising to manage Google and Meta ad campaigns, maximizing lead generation and achieving specific brand objectives. 1. Content Marketing & Social Media Management: - Developed and executed content strategies to engage target audiences across various social media platforms. - Crafted engaging social media copywriting to drive brand awareness and user engagement. 2. Client Communication & Account Management: - Managed client relationships, ensuring clear communication and exceeding expectations. - Developed and implemented content plans aligned with client goals and target demographics. 3. Paid Advertising: - Managed Google Ads campaigns (Search & Display) to generate qualified leads and drive website traffic. - Created and optimized Meta ad campaigns (Facebook & Instagram) to achieve specific brand objectives. 4. Copywriting for Social Media Platforms: - Crafted social media copywriting for various platforms (e.g., Facebook, Instagram, etc.) to achieve brand awareness, user growth, and community engagement. - Increased social media engagement through targeted content strategies and audience interaction. - Developed compelling captions, stories, and ad copy that resonated with target demographics, driving clicks and conversions. 5. Email Marketing (Mailchimp): - Managed and executed email marketing campaigns using Mailchimp to achieve specific marketing goals (e.g., brand awareness, lead generation, sales promotion). - Designed and built Mailchimp email templates for various campaigns, ensuring brand consistency and responsiveness.
During my tenure at Trim Landscaping, my role focused on content creation, social media marketing, blogs, engagement, followers growth, and marketing activities. I specialized in developing compelling content that resonated with our target audience and drove engagement. Through strategic social media marketing campaigns, I successfully increased followers and enhanced brand visibility. Additionally, I managed and optimized our blog platform to drive website traffic and improve SEO rankings. By fostering engagement and implementing effective marketing activities, I contributed to the growth and success of our company. My responsibilities include: - Social Media Performance: Developing and implementing effective social media strategies across all platforms. - Marketing Activities: Utilizing market research to identify opportunities and stay ahead of competitors. - Content Creation: Crafting compelling and engaging content for social media, blogs, and email marketing campaigns. - Engagement & Followers Growth: Engaging with the audience through active community management and responding to inquiries. - Email Marketing: Designing and implementing email marketing campaigns to nurture leads and drive conversions. - Market Research: Conducting market research to identify customer needs, preferences, and industry trends. - Communication with our Social Media Followers: Providing timely and personalized responses to inquiries, comments, and feedback.