Angelie Baldoza

angeliebaldoza1@gmail.com

+63 910 522 1154

Trusty Tails, Kendall Breeze Dental, FAST / L.Y. Marlow and Jimboomba Turf Group

Digital Marketing Specialist

10/10/2022

09/06/2024

•Content Creation and Curation for Social Media •Social Media Posting & Scheduling •Social Media Community Management •Email List Management and Segmentation •Email Design and Template Creation •Copywriting and Content Creation for Email Campaigns •Automated Email Campaigns •Newsletter Management •Lead Nurturing Campaigns •Branding and Identity Designing •Social Media Graphics Creation •Website and Digital Graphics design •Advertising and Promotional Materials graphic designing •Calendar and Scheduling Management •Data Entry and Database Management

Ibex Global Philippines and Convergys Davao

Customer Service Specialist

12/01/2015

09/27/2021

•Customer service representative for billing and sales •Handles all calls with the intent of providing customer satisfaction and retention •Process payment, set-up payment extension and process refund •Manage customer account through CRM •Perform telemarketing task to the customer for new connect of internet, mobility, phone and tv services •Process and set-up new account to the customer •Perform outbound calls for sales, follow-up and promise call back •Perform basic troubleshooting steps for non-working services •Routes calls to appropriate resources when necessary

SOCIAL MEDIA MANAGER 1. Content Creation and Curation - Content ideation and planning (text, image, video) - Graphic design for social posts - Writing engaging captions and hashtags - Video editing and creation for stories, reels, and video posts - Curating relevant content from other sources 2. Social Media Posting & Scheduling - Posting content on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. - Scheduling posts using tools like Buffer, Hootsuite, or native scheduling tools - Managing content calendars for consistent posting 3. Community Management - Responding to comments, messages, and reviews - Engaging with followers to build relationships - Monitoring brand mentions and managing online reputation - Fostering a positive community environment 4. Analytics and Reporting - Tracking engagement metrics (likes, shares, comments, impressions) - Analyzing follower growth and audience insights - Creating monthly or weekly performance reports - Providing insights and recommendations for improvement EMAIL MARKETING 1. Email List Management and Segmentation - Building and growing subscriber lists organically - Segmenting lists based on demographics, behaviors, and interests - Cleaning and maintaining email lists for optimal deliverability - Setting up automated workflows for new subscribers 2. Email Design and Template Creation - Designing branded, mobile-responsive email templates - Optimizing layouts for readability and conversion - Customizing templates for specific types of campaigns (newsletters, product launches) - Creating a consistent, visually appealing design 3. Copywriting and Content Creation - Writing compelling, personalized subject lines and body content - Crafting call-to-action (CTA) text to drive engagement - Creating valuable content such as product updates, tips, and promotions - Personalizing content based on segment and audience behavior 4. Automated Email Campaigns - Setting up welcome, onboarding, and nurture sequences - Designing abandoned cart, re-engagement, and post-purchase emails - Automating birthday and anniversary emails - Personalizing drip campaigns for different stages of the customer journey 5. Newsletter Management - Planning and managing regular newsletters (weekly, bi-weekly, monthly) - Curating relevant content and brand updates - Writing news, promotions, and industry insights - Maintaining consistent engagement with subscribers 6. A/B Testing and Optimization - Conducting A/B tests on subject lines, send times, CTAs, and email design - Analyzing results to determine high-performing elements - Implementing data-driven improvements to increase engagement and conversion - Testing content elements to boost open and click-through rates 7. Analytics and Reporting - Monitoring key metrics like open rate, click-through rate, and conversion rate - Analyzing campaign performance and subscriber behavior - Reporting results to inform future campaigns and improvements - Providing actionable insights and strategic recommendations 8. Lead Nurturing Campaigns - Creating lead nurturing workflows for different sales funnel stages - Segmenting leads based on engagement and interest level - Personalizing content to guide leads through the buyer’s journey - Offering value-driven content to build trust and credibility GRAPHIC DESIGN AND VIDEO EDITING 1. Branding and Identity Design - Logo design and branding guidelines - Business card and stationery design - Brand color palette and typography selection - Consistent visual identity across all materials 2. Social Media Graphics - Custom templates for Instagram, Facebook, Twitter, and LinkedIn - Story, post, and highlight cover design - Infographics, quote cards, and carousel posts - Branded graphics for promotions, announcements, and events 3. Website and Digital Graphics - Website banners, hero images, and sliders - Blog post graphics and feature images - Email headers and e-newsletter visuals - Icons, buttons, and other UI elements 4. Print Materials - Brochures, flyers, and posters - Product packaging and label design - Magazine layouts and advertisements - Event materials like banners, signage, and invitations 5. Presentations and Reports - Custom PowerPoint or Google Slide templates - Branded slide decks for pitches or webinars - Infographic-based reports and data visualization - Interactive PDF presentations 6. Advertising and Promotional Materials - Online ad design (Facebook, Google Ads, Instagram Ads, etc.) - Print ad layouts for magazines, newspapers, and billboards - Digital and physical event posters - Merchandise design (t-shirts, mugs, promotional items) 7. Educational and Tutorial Videos - Editing and organizing educational content or online courses - Adding step-by-step instructions and on-screen text - Graphics, animations, and effects to enhance learning - Integrating voiceovers and background music CUSTOMER SUPPORT SERVICE 1. Multichannel Support - Handling customer inquiries across channels (email, phone, live chat, social media) - Centralizing customer interactions for a seamless experience - Managing FAQs, chatbots, and automated responses for common issues - Providing consistent service across all platforms 2. Technical Support and Troubleshooting - Assisting customers with product or service technical issues - Step-by-step guidance on troubleshooting common problems - Documenting and escalating unresolved issues to the technical team - Providing software updates or maintenance instructions 3. Complaint Resolution and Conflict Management - Handling complaints and providing empathetic solutions - Managing escalated issues and providing suitable resolutions - Communicating effectively to de-escalate tense situations - Ensuring customer satisfaction post-resolution 4. Upselling and Cross-Selling Support - Identifying opportunities to offer additional products or services - Recommending products based on customer needs and inquiries - Offering personalized deals to increase customer value - Supporting the sales team with product information and promotions ADMINISTRATION SUPPORT 1. Calendar and Scheduling Management - Organizing and maintaining executive and team calendars - Scheduling appointments, meetings, and travel arrangements - Setting reminders for important dates and deadlines - Coordinating schedules across multiple time zones 2. Email and Communication Management - Managing inboxes, prioritizing emails, and responding on behalf of executives - Drafting, proofreading, and formatting emails and internal communications - Organizing and categorizing messages for easy access - Maintaining professional and timely communication with stakeholders 3. Document Preparation and Management - Drafting and editing business documents, reports, and presentations - Creating and maintaining organized filing systems (digital and physical) - Converting documents into various formats (PDF, Word, etc.) - Ensuring confidentiality and proper handling of sensitive information 4. Data Entry and Database Management - Accurately inputting and updating data in spreadsheets and CRMs - Maintaining databases for clients, vendors, and inventory - Verifying and correcting data to maintain accuracy - Generating reports and summaries based on database information 5. File Organization and Archiving - Structuring digital file systems for easy access and retrieval - Archiving old records and maintaining document retention policies - Ensuring regular backups of digital documents - Implementing security protocols for confidential files 6. Meeting Coordination and Minute-Taking - Scheduling and setting up virtual or in-person meetings - Preparing agendas and distributing meeting materials - Taking accurate minutes and recording key discussion points - Sharing meeting notes and follow-up tasks with attendees 7 Project and Task Coordination - Managing project timelines, assigning tasks, and tracking progress - Organizing and updating project files and deliverables - Sending reminders and ensuring deadlines are met - Communicating project updates to team members WEBSITE DESIGN 1. Custom Website Design - Creating a unique and personalized website layout from scratch - Designing custom graphics, icons, and brand elements - Developing a responsive design for optimal viewing across devices - Ensuring a seamless user experience through intuitive navigation 2. Website Redesign - Updating and modernizing an existing website layout and style - Improving user interface (UI) and user experience (UX) design - Optimizing site performance and speed - Rebranding and restructuring content to reflect current business goals 3. E-commerce Website Design - Creating a shopping-friendly site with product pages and categories - Setting up a secure checkout process with payment gateway integration - Designing product galleries, detailed descriptions, and review sections - Implementing inventory management and order tracking features 4. Landing Page Design - Designing high-converting landing pages for specific campaigns or promotions - Crafting clear and persuasive calls-to-action (CTAs) - Integrating forms for lead capture and customer information - Adding social proof elements like testimonials and customer reviews 5. SEO Optimization for Web Design - Implementing on-page SEO best practices (titles, meta tags, headers) - Structuring content and keywords for better search engine ranking - Ensuring fast load times, mobile-friendliness, and image optimization - Integrating tracking tools like Google Analytics for performance monitoring 6. Graphic and Multimedia Integration - Adding high-quality images, videos, and animations - Incorporating infographics, slideshows, and interactive media - Using visual elements to enhance storytelling and engagement - Optimizing multimedia files for fast loading times 7. Social Media and Third-Party Integration - Integrating social media feeds and share buttons - Setting up third-party apps like booking systems or email marketing tools - Syncing contact forms with CRM or email marketing software - Adding live chat, customer reviews, and interactive widgets